One focused banner message will drive higher CTRs than a few unfocused banners. Instead of showing your visitors an ever-rotating image slider that lists maybe even one offer per slide for the 5 major countries from where you get the majority of your traffic, why not just do away with the slider and replace it with a location-specific offer? You can easily use pre-set segments in VWO to set this up in just a few clicks.Īs Depesh Mandalia, the eCommerce & Digital Expert, has been rightly quoted in this eConsultancy article: So, even if you have made efforts to ship everything to those countries, your conversions for them will still be poor. This is a great replacement for a “one-size-fits-all” image slider solution that shows 4 slides, out of which 3 are more suitable for trends in the US (because 80% of your traffic comes from the US), and 1 slide is for the UK.īut guess what? Probably you are passing out on the preferences of visitors from other countries. Show them the homepage that promotes an offer about the most popular clothing trend in their country. So, you can segment your visitors on the basis of their geographical location with the help of your A/B testing software. Now, countries often have different clothing trends. Let’s say, you have a global clothing store online. Convert each image slide into a targeted homepage for specific visitor segments ![]() You need not hold onto every offer that you have promoted earlier. In the above image, only the blazer offer is what the visitors can see above the fold.ĭon’t make your website look like a promotion hoarding. You can see how Ben Sherman implements this on their homepage: And add on a few offers that consistently perform well for you throughout the year. Let your most relevant offer catch the attention of your visitors. Focus your homepage on your primary offer Too many offers together just say, “We don’t know what should be our top priority, so we dump them all together here and see which one works the best.” Man up and take some responsibility, people! Decide the priority of your offers before you proceed any further. Okay, now if you are ready to get past this “standard practice,” here are a few image carousel alternatives you can try: Too many offers together just say, “We don’t know what should be our top priority, so we dump them all together here and see which one works the best.” Take some responsibility, people! Decide the priority of your offers before you proceed any further. And carousels definitely are the offenders here. Like the proven conversion wisdom suggests, you should ideally have only one offer or call-to-action per page. Do you still think image sliders are a good idea?Īpart from posing a usability challenge, carousels stuff multiple offers in one place, which is a big conversion killer. Okay, I get it! Every department wants to have their special offer on the homepage.īut frankly, 1% clickthrough rate from an element which occupies major homepage real estate is a clear wasted effort. You can see how the image slider (the black area in the picture) hardly gets any attention by site visitors. The eye tracking example below from another source also validates this.
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